Setting Up The Blog: Insights from Six Apart at Marketing Voices - Weekly Perspectives on Social Media Marketing

Setting Up The Blog: Insights from Six Apart

Published by Jennifer Jones September 14th, 2006 in Marketing Voices.

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The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how blogs are constructed.

Michael Sippey has been publishing online since 1995, when he launched “Stating the Obvious,” a then-weekly site of essays on Internet technology, business, and culture. He gives tons of tips to Marketing Voices host Jennifer Jones.

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