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You can’t buy attention. And if you want to be big, you first must think small. Those are some of the beliefs held by marketing guru Seth Godin. He helped to illuminate and define the power of the individual in business and society. Thinking small may be the single biggest shift in marketing today, and impressing four people (not four thousand) is how the best companies practice their craft. For many reasons, Godin believes that marketers now have the greatest moment of opportunity since the invention of the television, but taking advantage of the moment requires courage.
18 Responses to “Small is the New Big: Seth Godin Speaks”
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Seth: “Don’t listen to your customers, listen to what they are saying to each other.”
Probably the take home for me. Your customers don’t know where they want to go. Lead them.
3 years ago I loved the concept of “Small being the new Big”.
Now its a reality in nearly every sector.
Big is dull and safe. Small is agile and remarkable.
I turned off System of a Down to listen to Seth speak. I consider his instruction and insight that important. Keep the podcasts as entertaining as Seth’s and you’re site is going to be huuuuggee!
Good interview, thanks
Great interview, thanks