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PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.
How to Implement a Corporate Social Media Strategy
Published by January 7th, 2007 in Technology and Marketing Voices.
6 Responses to “How to Implement a Corporate Social Media Strategy”
- 1 Pingback on Jan 9th, 2007 at 5:29 am
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Thanks Jeremiah, I appreciate how you simplify your accurate-if-jargon-laden sentences so that everyone can understand what you are saying.
And thanks for answering my question about google and blogs and awareness.
One question we have yet to really tackle is social media vs. PPC/SEO- we will get to it eventually!
-Brian
Great podcast - interesting to see the kinds of questions people are asking; there’s still a huge need for education on the topic!
Brian, thanks for submitting the question, I like to make communication as two way as possible, and you certainly added to the conversation.
I know the impacts that Social Media has on SEO/SEM, but I’m not expert enough to speak on the subject.
Maggie, yup, there’s still quite an awareness curve to tackle, let alone adoption. Consider yourself on the front end of that curve.