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Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
On Social Media: Marketing Wizard Guy Kawasaki
Published by January 14th, 2007 in Technology, Silicon Valley and Marketing Voices.
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Great stuff Jennifer! I’m a big fan of Guy and his work so I was pleased to find you had an interview with him podcasted.
One question: how do you gain access to your interview subjects? Most of these people are supposedly mega busy, and they can’t make time for every person who wants to interview them so please share some of your methodologies.
Please write the book…I want to change the world
hi..To answer small business consultant’s question on how i get to interview the people i do…I have been working in Silicon Valley since the 1980s while a General Manager of Regis McKenna Inc, a marketing relations firm which has now shrunk to almost nothing sad to say. RMI’s clients were the best in the Valley and I was head of the Palo Alto office for about 4 years and worked at RMI for 7 years. Apple, INtel, Sun were all clients. Specifically concerning Guy, i got the chance to work with him at Apple then i was later on his board of advisors at Garage. Then i moved into being a marketing partner for Mayfield, one of the leading VC firms in SVALLEY so i have gotten to know a lot of technology and health care industry leaders over the years here. I also had a TV show in 1988 called High Tech Visions in which I interviewed many executives including John Doerr, Scott McNealy etc. Now at PodTech, our clients are some of the same people: INTEL, SUN, Juniper Networks so my access to people who are in the know about technology and marketing continues. So i just have always had great positions where I can get to know great people. Also living in the Valley for so long and having kids in the Valley who go to school with these people’s kids also helps.