Comments on: On Social Media: Marketing Wizard Guy Kawasaki

By: Techno//Marketer

Techno//Marketer — Tue, 16 Jan 2007 02:25:16 +0000

Guy Kawasaki on social marketing…

I saw Guy Kawasaki when he was in town last year and really loved what he had to say. Jennifer Jones from PodTech.net’s Marketing Voices show recently interviewed Guy and got his thoughts on social marketing. His advice to CMOs…

By: Traces of Inspiration

Traces of Inspiration — Tue, 16 Jan 2007 12:31:17 +0000

[…] I’ve been getting into Jennifer Jones’ (of Podtech) Marketing Voices podcast. Recently she interviewed the legend himself: Guy Kawasaki. I first read about Guy as a late-teens Apple-obsessed design student. He essentially was the first corporate evangelist. In fact, on my very first resumes out of school, I would use the word “evangelism” when describing my sweet gig as an Apple Campus Representative at UMass Dartmouth. That always generated a couple questions, since folks had not yet associated the word “evangelism” with technology. Apparently, those folks were not Mac users. […]

By: Clip of the Week » Blog Archive » Week 1 bonus clip answer

Clip of the Week » Blog Archive » Week 1 bonus clip answer — Wed, 17 Jan 2007 21:14:53 +0000

[…] Guy Kawasaki, in an interview with Jennifer Jones on the Marketing Voices podcast, says what he’d do if he were the chief marketer for a company that doesn’t get new media. […]

By: Small Business Consultant

Small Business Consultant — Sun, 21 Jan 2007 07:12:34 +0000

Great stuff Jennifer! I’m a big fan of Guy and his work so I was pleased to find you had an interview with him podcasted.

One question: how do you gain access to your interview subjects? Most of these people are supposedly mega busy, and they can’t make time for every person who wants to interview them so please share some of your methodologies.

By: Social Media: Guy Kawasaki Weighs In at New Media Gulp

Social Media: Guy Kawasaki Weighs In at New Media Gulp — Sun, 21 Jan 2007 09:13:48 +0000

[…] Marketing expert and well know and respected VC Guy Kawasaki of Garage.com talks about how PR and marketing is changing the ways that companies get the word out and embrace Social Media. This is a great audio podcast show from PodTech.net that talks about how change is needed and Social Media needs to be embraced. […]

By: radical trust » Blog Archive » Creating the Platform and Targeting the Audience for Social Media

Mon, 22 Jan 2007 04:38:17 +0000

[…] Some anecdotal research overheard from Guy Kawasaki on Marketing Voices, a podcast hosted by Jennifer Jones, is very revealing. Kawasaki asked a panel of five teenagers about their media consumption habits and learned: They don’t like direct advertising because they know they’re targeted for everything by everybody; They watch 1-2 hours of TV a week and that’s TiVo’ed; They rarely click on banner ads, as they’ve learned to tune them out; They tend to be more influenced by product placement than by an ad; They send 1400 text messages a month! (An interesting side note to consider: teens seek out trendy items to buy in printed materials like glossy teen magazines, but will then purchase these products online.) […]

By: Adam Platti’s Blog » Blog Archive » Good Guy Kawasaki Podcast

Adam Platti’s Blog » Blog Archive » Good Guy Kawasaki Podcast — Tue, 23 Jan 2007 03:56:58 +0000

[…] I enjoyed this podcast of Guy Kawasaki on Podtech’s Marketing Voices show. […]

By: phill

phill — Tue, 23 Jan 2007 04:42:50 +0000

Please write the book…I want to change the world

By: The Gen Y Project » Blog Archive » Guy Kawasaki Podcast

The Gen Y Project » Blog Archive » Guy Kawasaki Podcast — Tue, 23 Jan 2007 18:57:49 +0000

[…] Take a listen here […]

By: Blog Relations » Blog Archive » Kawasaki on Social Media

Blog Relations » Blog Archive » Kawasaki on Social Media — Sun, 28 Jan 2007 17:08:31 +0000

[…] A really interesting interview about what social media means for marketing with Guy Kawasaki on Podtech. He mentions a panel of teenagers who hardly ever see a TV ad, don’t use email much, but do send 1,400 texts a month. They still read magazines though, and buy products they read about in print online. […]

By: De Gardener

De Gardener — Mon, 29 Jan 2007 16:21:48 +0000

[…] In a recent Podcast I heard in Marketing Voices Jennifer Jones interviews Guy Kawasaki on impact of social media on marketing. At the start of the interview Jennifer and Guy deliberate on the meaning of Social Media and without missing a beat Jennifer defined social media as “… its blogs, wikis, Pod Casts…its literally everything that is Web 3.0…its really communicating socially” . […]

By: jennifer jones

jennifer jones — Thu, 01 Feb 2007 12:54:53 +0000

hi..To answer small business consultant’s question on how i get to interview the people i do…I have been working in Silicon Valley since the 1980s while a General Manager of Regis McKenna Inc, a marketing relations firm which has now shrunk to almost nothing sad to say. RMI’s clients were the best in the Valley and I was head of the Palo Alto office for about 4 years and worked at RMI for 7 years. Apple, INtel, Sun were all clients. Specifically concerning Guy, i got the chance to work with him at Apple then i was later on his board of advisors at Garage. Then i moved into being a marketing partner for Mayfield, one of the leading VC firms in SVALLEY so i have gotten to know a lot of technology and health care industry leaders over the years here. I also had a TV show in 1988 called High Tech Visions in which I interviewed many executives including John Doerr, Scott McNealy etc. Now at PodTech, our clients are some of the same people: INTEL, SUN, Juniper Networks so my access to people who are in the know about technology and marketing continues. So i just have always had great positions where I can get to know great people. Also living in the Valley for so long and having kids in the Valley who go to school with these people’s kids also helps.

By: Web Strategy by Jeremiah » Dave Sifry Podcast Interview by Jennifer Jones of Marketing Voices

Mon, 05 Feb 2007 18:52:37 +0000

[…] What would you ask Jennifer Jones? A few folks have told me and Jennifer how impressed with the type of folks she has on her show, in my opinion it stems from her wonderful personality and amazing network within the tech industry. There’s a very brief discussion in her comments. In the near future, I’ll be interviewing Jennifer Jones regarding her extensive experience in the PR and Marketing industry. […]

By: Traces of Inspiration

Traces of Inspiration — Mon, 19 Feb 2007 13:14:15 +0000

[…] So, Brian’s latest interview is with Guy Kawasaki of Garage. I touched on my long fascination with Guy before when Jennifer Jones interviewed him. One thing that I like about Brian’s chats is that he often is doing his interview subjects as much of favor as they are doing him by granting the interview. A lot has to be said for a good brainstorming session with a fresh set of eyes and ears. I’ve taken part in a few of these lately and I love the feeling of being helpful and being helped. […]

By: Vista Viewpoint » Marketing Voices Podcast

Vista Viewpoint » Marketing Voices Podcast — Sun, 04 Mar 2007 19:04:29 +0000

[…] Guy Kawasaki - author of 8 books, venture capitalist and former Apple marketing executive. Guy focuses on what is important about social media. […]

By: Blogging Evagelism advice from Guy Kawasaki | NETucation Online Research

Blogging Evagelism advice from Guy Kawasaki | NETucation Online Research — Tue, 01 May 2007 14:58:27 +0000

[…] Marketing Voices is one of the best podcasts about Social Media available. And the most recent post indicates a shift towards video blogging or vlogging. Jennifer Jones previously interviewed Guy Kawasaki, author of several books on marketing as evagalism on his general opinion on social media here. Since I first saw Guy’s Art of the Start presentation I have followed his insights closely and recommend his blog How to Change the World very highly. Here’s the latest interview… […]