Download MP3
Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and longer for analysis), it’s more like a 60-second turnaround. Technorati indexes what people post within one minute of its posting. The site tracks 67 million blogs in total, and 1.5 million blog posts a day. It has already changed the landscape of marketing, and it definitely alters what companies that care about “listening” need to do.
4 Responses to “Technorati: The Focus Group for the Web”
- 1 Pingback on Feb 19th, 2007 at 3:31 pm
- 2 Pingback on Feb 24th, 2007 at 9:23 pm
- 3 Pingback on Mar 4th, 2007 at 12:54 pm
What does Sifry think about how many people out there are actually blogging, vs. how many blogs they index?