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Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China. But is it a culture one where listening is promoted, and relationships are encouraged? How do companies “do” social media in China? What works best for American companies trying to use social media in China? Flemming speaks with Marketing Voices’ Host Jennifer Jones about the Net culture in China, and what it means for American marketers.
3 Responses to “Social Media Flourishes In China”
- 1 Pingback on Feb 19th, 2007 at 5:37 am
- 2 Pingback on Apr 5th, 2007 at 1:40 am
Agree, one of the major ways we do recruiting here is through social media. From the very start my company used blogs, technical forums, and university forums to attract job applicants from specific circles. Fact is, we tried using mainstream channels (i.e. recruitment sites) and quickly realized there is no quality in them. They are there to promote big internationals and not other businesses.
Ironicaly, we only use recruitment sites for company blogging (they provide blogging space, and free promotion).