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Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.
Social Networking is Like Air Says Market Guru Charlene Li
Published by April 15th, 2007 in Marketing Voices.
3 Responses to “Social Networking is Like Air Says Market Guru Charlene Li”
- 1 Pingback on Apr 24th, 2007 at 11:24 am
- 2 Pingback on May 3rd, 2007 at 11:49 pm
This interview was GREAT! Thanks Charline for great and insight and inspiration.
She does not just give info, she motivates to continue research and improvements in this area.