Darren Aftahi is one of ThinkEquity Partners analysts who focuses on the media and understanding the convergence of media and the consumer. His recent industry report focuses on five key trends in media and advertising: democratization of media, digitization of media, globalization, convergence and consolidation of media. A key take-away is that video is more viral than audio. It is a topic we covered in the latest Marketing Voices podcast.
ThinkEquity Partners believes that video publishers will focus on content creation, but outsource distribution and monetization. Additionally they believe that an ad-supported video model is about to take-off. Flash is also enabling the explosion of user-generated video. Increased broadband penetration is the primary force driving growth in the use of rich multimedia on the web. All of this points to more video and the fact that it is more viral. Lots of insight from Aftahi in this podcast.
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