Marketing Voices - Weekly Perspectives on Social Media Marketing

The use of social media in politics can drive the use of it in the corporate world, so says Peter Leyden, the Director of New Politics Institute. Peter says that marketers who see the most creative uses of social media should look to the political realm. Peter and I also discussed just how the election will be affected by the candidate’s use of social media. We are already seeing major changes in the impact the Democrats are having because the party which is the “one-down” position can afford to be more creative in their use of tools such as blogs, podcasts etc. to try to better position themselves.