Chris Yeh CEO of USTREAM was an energetic, fun interview talking about video and its use in marketing. It is well documented that video makes podcasting more viral. Now with USTREAM and the capability to go live interactive video it seems as though marketers can have a playground for trying new ideas. After talking with Chris, I was struck by how many choices marketers have now if they are bold. Convincing management to try new ideas such as interactive live video is not simple, but my advice is to try something small, see if it works and keep building. I am trying to think of ways I can do interactive video for Marketing Voices.
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