Marketing Voices - Weekly Perspectives on Social Media Marketing

Brian Solis, Co-Founder of the Social Media Club has some great pointers about marketers needing to listen, engage or literally “die” if they don’t. Marketers can not delegate how to engage they must do it themselves or they won’t survive. I agree with him but I see how marketers who don’t live the social media lifestyle struggle to find the time to listen, and engage as it is yet another responsibility they must add to their otherwise already busy work and social life. As I have stated here on Marketing Voices for more than a year, the “kids” get this as they LIVE the lifestyle but for 40 somethings and beyond it is a tough undertaking.
But as Brian and I agree, people must engage or they won’t survive in this social media work world.