David Meerman Scott and I talked on Marketing Voices about his new book The New Rules of Marketing and PR. Engagement of a community, and having good content are key to success in this new environment.
We also talked off-line before the interview about how PR now is moving back to its original definition as public relations rather than media relations. I have been in the business of marketing and public relations since the 1980s. When I first worked in a PR agency, PR meant public relations–relating to ALL the publics of a company. In the 1990s, especially during the boom years of 1994-2001, PR started to mean media relations and just focus on one audience for most companies: the media.
Today given social media, I believe PR is moving back to its original meaning of public relations therefore relating to ALL of a company’s target audiences not just the media. This is a good trend in my opinion.
Scott’s book is a good summer read for those trying to learn more about social media.
Excellent information! David has explained simply and powerfully the important trends every business person should understand. I will be buying David’s book tonight!