I recently spoke to Researcher Adam Wright of Paris-based Ipsos Insight Research and he says that social networking sites like MySpace, Facebook, Mixi and Cyworld have emerged as major factors in the culture of communication for adults around the world.
What is most interesting about this study to me, is that even in lesser-developed markets, the impact of social networking sites is so dominant. Also video sharing and on-line capability are affecting consumer’s disposable time. No longer are people trying out these sites, says Wright, but they are driving their behavior.
Marketers have to pay attention given that they must address the needs of these consumers. These social networking effects are cannibalizing other online activities in some markets.
I continue to be amazed at how quickly video is making an impact in all markets globally. In the two decades, I have been involved in marketing, I just have never seen the influence of a tool such as video become so pervasive so quickly.
To be honest, all this stuff about l Networking Sites Affecting Worldwide Communication Culture at Marketing Voices - Weekly Perspectives on Social Media Marketing sounds confusing for me…