Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. I liked what Roy Young had to say and so I digressed from the normal focus of Marketing Voices for this interview.
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