Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.
Sponsored By
Marketing Voices is produced by
PodTech.net
Latest Posts
- FriendFeed: Aggregating Social Media
- Creating Social Media Campaigns For Facebook
- Peer Influence: Creating the Greatest Impact
- Recruiting the Social Media Marketing Expert: Tips From A Search Firm Executive
- Tubemogul: Distribution of videos on the web
- H&R Block Creates Social Media Success
- blip.tv Marketers Delight: Check it out
- Mark Kingdon: Former Organic CEO on the Power of Persona
- CITIZEN JOURNALISM: EVOLVING RELATIONSHIP BETWEEN PRESS AND PUBLIC
- Brand Engagement: Latest Insights From Forrester’s Brian Haven
Recent Comments
- daksh on post Measuring Social Media:Marketers Get on Board!
- jennifer jones on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Jeff Quipp on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Jeremiah Owyang on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Video: Understanding Facebook for Marketers on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Yuan on post Getting to be a Top 100 Blog
- Blog Comment Poster on post Social Networking Sites Affecting Worldwide Communication Culture
- Dhruv on post The King of Blogging Speaks
- Blog Buzz on PR - July 29, 2007 : Naked PR on post New Rules of Marketing and PR
- Janet Buck on post New Rules of Marketing and PR
0 Responses to “Social Marketing for a Consumer Product: Ugobe and Pleo”