Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells me how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.
Sponsored By
Marketing Voices is produced by
PodTech.net
Latest Posts
- Tough Economic Times Means Tough Times for Virtual Marketers: Unisfair steps in
- TOPIX: The Largest News Community On The Web
- Forrester’s Bruce Temkin On Creating Open Corporate Cultures
- Role of Online Journalism: Perspective From Christian Science Monitor
- Intuit Launches Software With Community Building Capability
- New Product From PLUM: Organizing Your Digital Life
- HiveLive: Design and Community Building Talents Combine For Success
- Influence Strategy: Social Media and the Playmaker’s Standard
- Social Media Strategies for Corporations: KickApps Insights
- Social Media Investing: Allegis Capital’s Spencer Tall
Recent Comments
- daksh on post Measuring Social Media:Marketers Get on Board!
- jennifer jones on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Jeff Quipp on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Jeremiah Owyang on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Video: Understanding Facebook for Marketers on post Facebook Is The Future: Jeremiah, Forrester Analyst
- Yuan on post Getting to be a Top 100 Blog
- Blog Comment Poster on post Social Networking Sites Affecting Worldwide Communication Culture
- Dhruv on post The King of Blogging Speaks
- Blog Buzz on PR - July 29, 2007 : Naked PR on post New Rules of Marketing and PR
- Janet Buck on post New Rules of Marketing and PR
0 Responses to “Healthcare and Social Media Practices”