Marketing Voices - Weekly Perspectives on Social Media Marketing

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells Marketing Voices that the best strategy for building a site is to focus on the objectives. Too many companies, Wiltse believes jump in without a strategy and not knowing why they are building the site in the first place. Wiltse also discusses the criteria for building a good community.