I enjoyed the show w/ Steve King; many of his comments on new media and on blogging sounded close to what Scoble and Israel described in Naked Conversations (a must read). Specifically, the common pushbacks about not having enough time and the response being that if you want to ignore your customer’s voice, then go right ahead. Otherwise, it’s do or die so remove some of the old media work from your plate and embrace the new media work.

My one real comment is on the available metrics for measuring the ROI of new media initiatives. I agree that you have to use a little faith but I think the forward-thinking corporations that Steve mentioned as “getting it” are developing new metrics and process to measure marketing campaigns’ effectiveness.

From the senior exec perspective, the future of marcomm & advertising is analytics that give you true insight into what consumers think about your products. As Steve noted, P&G is the best at truly researching it customer’s habits and then producing products that meet their needs or desires.

Keep up the good work. Thanks.