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Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing to a new level.
For more info:
WeAllSpeakFootball.com
Photos at:
Flickr.com
The weallspeakfootball project was amazing, memorable and well executed, it showed once again both the power of bloggers, the connectivity of the blogosphere and the reach to the general public. Coca Cola’s decision to act solely as facilitator (thus taking a risk) payed off, the resonance is indeed positive. Besides that, this experience has given the bloggers, podcasters and vloggers who participated inspiration to collaborate, exchange ideas and moving this forward. Having experienced this project myself, I like to extend my kudos to Philipp and Coca Cola.