http://www.marketingvoices.com/830/blogging-the-world-cup-with-coca-cola%e2%84%a2 Weekly Perspectives on Social Media Marketing Tue, 14 Oct 2008 01:34:31 +0000 http://wordpress.org/?v=2.1.3 http://www.marketingvoices.com/830/blogging-the-world-cup-with-coca-cola%e2%84%a2#comment-5694 Marc van Woudenberg Tue, 18 Jul 2006 10:16:11 +0000 http://www.marketingvoices.com/830/blogging-the-world-cup-with-coca-cola%e2%84%a2#comment-5694 The weallspeakfootball project was amazing, memorable and well executed, it showed once again both the power of bloggers, the connectivity of the blogosphere and the reach to the general public. Coca Cola's decision to act solely as facilitator (thus taking a risk) payed off, the resonance is indeed positive. Besides that, this experience has given the bloggers, podcasters and vloggers who participated inspiration to collaborate, exchange ideas and moving this forward. Having experienced this project myself, I like to extend my kudos to Philipp and Coca Cola. The weallspeakfootball project was amazing, memorable and well executed, it showed once again both the power of bloggers, the connectivity of the blogosphere and the reach to the general public. Coca Cola’s decision to act solely as facilitator (thus taking a risk) payed off, the resonance is indeed positive. Besides that, this experience has given the bloggers, podcasters and vloggers who participated inspiration to collaborate, exchange ideas and moving this forward. Having experienced this project myself, I like to extend my kudos to Philipp and Coca Cola.

]]> http://www.marketingvoices.com/830/blogging-the-world-cup-with-coca-cola%e2%84%a2#comment-22141 Audio Expansion Blog » Blog Archive » Top Ten Marketing Podcasts Wed, 17 Jan 2007 22:11:07 +0000 http://www.marketingvoices.com/830/blogging-the-world-cup-with-coca-cola%e2%84%a2#comment-22141 [...] Phillip Bodzenta, director of global communications for Coke. Describes how Coke used bloggers to build audience during the World Cup. Shows pictures of bloggers at the World Cup. [...] […] Phillip Bodzenta, director of global communications for Coke. Describes how Coke used bloggers to build audience during the World Cup. Shows pictures of bloggers at the World Cup. […]

]]>