Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.
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ALLTOP: Guy Kawasaki’s Newest Venture In Social Media
Published by March 3rd, 2008 in Marketing Voices. ClosedThe Latest On Measurement of Social Media
Published by February 25th, 2008 in Marketing Voices. ClosedInfluence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.
Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing sponsorship happen. It was the first time any company has created such an activity on Digg and Veneski tells Marketing Voices how successful it was.
ELF YOURSELF: THE WEB’S MOST VIRAL CAMPAIGN
Published by February 11th, 2008 in Marketing Voices. 0 CommentsOffice Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.
For more info on the Elf Yourself Office Max campaign, download the case study video:
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Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.
Social Media Applications For The Future:MOTO Insights
Published by February 5th, 2008 in Marketing Voices. 0 CommentsDaniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball of social media.
Rafe Needleman of CNET.com:Traditional vs New Media
Published by January 21st, 2008 in Marketing Voices. ClosedMarketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman tells how the views “traditional” versus new media. Audiences are responding to their own passion points and reading the blogs that matter to them he says. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.
Social Media Worldwide: Shel Israel Perspective
Published by January 14th, 2008 in Marketing Voices. ClosedShel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.
Social Media Predictions 2008: Chris Brogan
Published by January 10th, 2008 in Marketing Voices. 0 Comments
Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.
Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. I liked what Roy Young had to say and so I digressed from the normal focus of Marketing Voices for this interview.
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