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Thom Campbell, Intel’s senior media manager, sought pictures for the company’s multiply promotion, which ended on New Year’s Eve. This national promotion allowed users to upload their photos and then see their pictures on the NASDAQ OR Rueters Times Square boards. The promotion winners received a new Gateway computer featuring an Intel Core 2 Duo chip inside. Campbell and Jones talk about the promotion rules and marketing strategy used for the campaign.
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Multiply Yourself On Times Square
Published by December 24th, 2006 in Intel and Marketing Voices. 1 CommentPodcasting Power: Intel’s Innovative Use of Social Media
Published by July 31st, 2006 in Intel and Marketing Voices. 4 CommentsDownload MP3
Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand.
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