| MarketingVoices™ provides weekly, fresh perspectives from innovative technology and marketing leaders examining how social media is changing the world of marketing.
Jennifer Jones is the creator and host of MarketingVoices™ and is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; an executive vice president and general manager of Regis McKenna Inc, where she oversaw work with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations. Contact InfoFor general feedback and questions, contact Jennifer Jones at jennifer@podtech.net. PodTech.net is located at:
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Archive for the 'Technology' Category
August Capital’s David Hornik On Social Media
Published by February 18th, 2007 in Technology, Venture Capital and Marketing Voices. ClosedDownload MP3
David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was also the first VC to blog and to produce a podcast, so he knows all about the implementation of social media.
On Social Media: Marketing Wizard Guy Kawasaki
Published by January 14th, 2007 in Technology, Silicon Valley and Marketing Voices. 16 CommentsDownload MP3
Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
How to Implement a Corporate Social Media Strategy
Published by January 7th, 2007 in Technology and Marketing Voices. 6 CommentsDownload MP3
PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.
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