Weekly Perspectives on Social Media Marketing
Download MP3
Ben Smith, CEO of Merchant Circle, a company dedicated to helping local businesses get more customers quickly, easily and cost-effectively talks with Jennifer Jones about how his Silicon Valley startup uses blogging to communicate with its customers and ecosystem. Ben Smith describes the specifics of how he creates his blog, and what he believes entrepreneurs have to do to make a blog work best for a company.
Mor info at:
merchantcircle.com
Download MP3
Peter Blackshaw Chief Marketing Officer of Nielsen/Buzzmetrics discusses a new global measurement standard for consumer generated media. Consumer generated media includes blogs, podcasts, videoblogs and online news forums. Pete provides marketers with a perspective on why this media is important to measure and how to measure it. He also describes how consumer generated media is evolving and predicts future trends.
Check out his blog at:
consumergeneratedmedia.com
Company’s site at:
NielsenBuzzMetrics.com.
Download MP3
Marketing Voices Host Jennifer Jones talks with CEO of Socialtext, Ross Mayfield about wikis and their use for companies both large and small. Jones and Mayfield delve into the real value wikis can provide to marketers and how they changing the face of marketing for both external and internal communications.
Download MP3
Jennifer Jones of Marketing Voices interviews Phil Gomes, Vice President for Edelman’s Me2revolution group, the largest independent public relations agency in the world. Jennifer talks with Phil about the intersection of corporate communications and social media. They discuss what social media is best today and how blogs, and podcasts can build stronger brands.
Download MP3
Marketing Voices features the fresh perspectives of innovative marketing leaders examining, among other topics, how social media tools such as wikis, blogs, podcasts, and online videos are changing marketing throughout the world.
This week on Marketing Voices: Steve King, Senior Advisor of Institute for the Future, an independent nonprofit research group that works with organizations of all kinds to help them make better, more informed decisions about the future. ITF provides the foresight to create insights that lead to action. King discusses the impact of social media tools on marketing with Jennifer Jones. King also describes what and how large and small companies are using these tools. At the end of the podcast, King states what company he believes is the best marketed company today.
Marketing Voices is produced by
PodTech.net
Recent Comments