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Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand.
Archive for July, 2006
Podcasting Power: Intel’s Innovative Use of Social Media
Published by July 31st, 2006 in Intel and Marketing Voices. 4 CommentsWhat’s Hot; What’s Not for Venture Investing in Social Media today
Published by July 24th, 2006 in Venture Capital and Marketing Voices. 5 CommentsDownload MP3
Sharon Wienbar, a leading venture investor known for her articulate discussions about social media, is Managing Director of BA Venture Partners. Sharon states what she sees as most innovative and powerful about social media companies as well as telling where VC investors are putting their money today.
More info:
www.baventurepartners.com
Word-of-Mouth Marketing: Promoting a Brand through Buzz
Published by July 17th, 2006 in Marketing Voices. ClosedDownload MP3
Dave Balter, CEO and Founder of BzzAgent, discusses word-of-mouth marketing and harnessing its incredible power. Balter tells how to do marketing where honest opinions rule.
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Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing to a new level.
For more info:
WeAllSpeakFootball.com
Photos at:
Flickr.com
Podcasting Power: Juniper Networks Doubles Growth of Their Community
Published by July 2nd, 2006 in Marketing Voices. 4 CommentsDownload MP3
Kelly Wagman, Head of Customer Relationship Marketing for Juniper Networks tells host Jennifer Jones how Juniper’s podcasting has extended the size of their community in just six months. Kelly delves into the specifics on what Juniper has done well, and how they have used podcasting to leverage their brand with specific audiences.
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