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Podcasts are perfect as marketing tools used to increase awareness for a company. Jennifer speaks with Greg Ness, vice president of corporate marketing of Blue Lane Technologies, who created Juniper’s well known Master of IT podcast series in his previous position at Juniper. In this podcast, Greg Ness talks about the benefits of podcasts, what works and what doesn’t. Ness also talks about how to use podcasts when budgets are lean.
Archive for August, 2006
Building Corporate Brands Through Podcasts: “MASTER OF IT” series is successful
Published by August 27th, 2006 in Marketing Voices. 1 CommentCorporate Blogs: Their Use In Marketing Strategy
Published by August 21st, 2006 in Marketing Voices. 4 CommentsDownload MP3
Debbie Weil, Author of a newly published book called The Corporate Blogging Book discusses with host, Jennifer Jones how blogs are used for marketing to develop greater thought leadership, stronger community building and better customer relations. Debbie is a well known blogger and consultant.
Social Media Transforming Public Relations
Published by August 7th, 2006 in Marketing Voices. 5 CommentsDownload MP3
Steve Rubel, Edelman Public Relations (www.edelman.com) Senior Vice President and blogger: Micro Persuasion www.micropersuasion.com discusses the impact of social media on the practice of public relations. Rubel states that some of the practices of public relations are becoming obsolete and that the new era of public relations is just beginning.
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