Giovanni Rodriquez formerly the most senior social media guru of Eastwick Communication is out on his own now and offers great tips on how to use a WIKI for corporate marketing. Jennifer and Giovanni discuss best practices in WIKIS for PR firms and how to keep WIKI vandalism at a minimum.
Archive for September, 2006
WIKI WISDOM: Tips from a Social Media Maven
Published by September 25th, 2006 in Marketing Voices. ClosedMobile Marketing: Blogging at DotMobi
Published by September 17th, 2006 in Marketing Voices. 1 CommentDownload MP3
dotMobi is dedicated to delivering the Internet to mobile phones. Google is one of their investors and they are viewed as a company to watch. CEO Neil Edwards and Jennifer Jones discussed how dotMobi is using blogging to educate customers and developers and is an incredibly effective marketing tool.
Setting Up The Blog: Insights from Six Apart
Published by September 14th, 2006 in Marketing Voices. 1 CommentDownload MP3
The benefits of blogging are evident to marketing professionals but how to set up the blog can seem foggy to many. Michael Sippey, General Manager TypePad for Six Apart the premier blogging service for professionals and small business explains how blogs are constructed.
Michael Sippey has been publishing online since 1995, when he launched “Stating the Obvious,” a then-weekly site of essays on Internet technology, business, and culture. He gives tons of tips to Marketing Voices host Jennifer Jones.
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Now with PodTech as Vice President of Media Development, Robert Scoble entertains listeners with his insightful stories and perspective on blogging today. Delving into the world of corporate blogging, Scoble explains why companies should start blogging, and what its benefits are.
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