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Keith Benjamin, managing director of Levensohn Venture Partners speaks candidly about today’s average consumer’s social and buying habits and how they are affecting his investment strategy. Benjamin explains why marketers should be considering the impact of social media on their marketing strategy and programs.
Archive for October, 2006
Venture Capital and Social Media Marketing Perspective
Published by October 29th, 2006 in Venture Capital and Marketing Voices. 1 CommentHow to Best Reach Bloggers with Your Corporate Message
Published by October 22nd, 2006 in Marketing Voices. 1 CommentDownload MP3
Companies today are wondering about the best way to reach the blogging community with their corporate message. Marketing Voices host Jennifer Jones speaks with Steve Broback, the founder of the Blog Business Summit about the best practices for talking to the bloggers. The Blog Business Summit occurs in Seattle October 25-27, 2006.
Seagate’s Social Media Strategy: Doing It Right
Published by October 15th, 2006 in Marketing Voices and Seagate. 5 CommentsDownload MP3
Seagate Technology’s James Druckrey, senior vice president and general manager, branded solutions speaks out on how Seagate is viewing social media. He speaks to Jennifer Jones about why the company decided to set up a social media budget, what social media entails within Seagate, how the firm plans to use the media and how management measures its success.
ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?
Published by October 6th, 2006 in Marketing Voices. 1 CommentDownload MP3
Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking ability for dissecting spin that is in the blogsphere.
Continue reading ‘ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?’
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Getting a blog to be read by the blogosphere is imperative for its success. But how do you make that happen? Rand Fishkin, CEO and Co-Founder of SEOmoz tells Host Jennifer Jones the top five tips for greater blogging visibility.
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