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Kevin Anderson is the blogging editor for Guardian Unlimited. He tells Jennifer Jones how “interactivity trumps celebrity” when trying to build a blog. It’s more important to write and build community, says Anderson, who calls the Guardian the most forward-thinking newspaper in the world. The traditional media have already changed as a result of blogging. Anderson is a great person to talk to about where it’s going next.
Archive for November, 2006
Blogging Editor for Best Daily Newspaper on Web speaks to the Guardian’s success
Published by November 26th, 2006 in Marketing Voices. 1 CommentInside Engadget: Insights Into the Popular Web Magazine
Published by November 20th, 2006 in Marketing Voices. 5 CommentsDownload MP3
Peter Rojas, co-founder and editor-in-chief of Engadget tells Jennifer Jones all about his publication — why he started it, what makes it unique in the blogosphere and what the best way is to contact him and his reporters. Engadget offers obsessive daily coverage of everything new in gadgets and consumer electronics.
Venture Capitalist’s Success Using Social Media
Published by November 12th, 2006 in Venture Capital and Marketing Voices. 0 CommentsDownload MP3
Pascal Levensohn, founder and managing director of Levensohn Venture Partners, discusses with Jennifer Jones how his firm uses blogging and podcasting to educate its audiences. Blogging at www.pascalsview.com since January 2005, Pascal finds that he has built deeper, stronger relationships with entrepreneurs given the blog’s unusual focus. The firm recently launched a podcasting series called VC-InsideOut that delves into current issues relating to entrepreneurs starting new businesses and corporate governance best practices for venture backed companies. The podcasting series is receiving praise from the VC community. Much of what LVP is doing with social media is applicable to every professional services firm.
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Bradley Silver, CEO of BrandIntel, the leader in analyzing consumer published content to advance decision making for brands, talks with Jennifer Jones about the ways corporations can determine the content of social media conversations. Looking back at what was said is important for benchmarking future success says Silver.
Survey: MarketingVoices Wants to Know What You Think About The Show
Published by November 2nd, 2006 in Marketing Voices. ClosedDownload MP3
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