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Scott K. Wilder, group manager of the small business division for Intuit tells how to make social media tools work for a large corporation. Intuit is viewed as a leading social media company — one that has created guideposts and guardrails — which gives parameters to Intuit employees seeking to create a stronger community. Community forums, blogs and podcasts are all part of the mix, and Wilder describes how Intuit’s customers have become more connected. He talks about making “legal less evil” by striving to partner with the legal department and corporate communications so that Intuit’s community benefits.
Archive for February, 2007
Intuit Builds Community Using Social Media Tools
Published by February 25th, 2007 in Marketing Voices. 1 CommentAugust Capital’s David Hornik On Social Media
Published by February 18th, 2007 in Technology, Venture Capital and Marketing Voices. ClosedDownload MP3
David Hornik is a general partner at August Capital. As early-stage investors in companies like Microsoft, August knows what makes great companies, and Hornik serves as its social media expert. He sits on six boards including Six Apart. Hornik was also the first VC to blog and to produce a podcast, so he knows all about the implementation of social media.
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Of China’s more than 120 million Internet users, 43 percent are using online message boards, 76 million are using online video sharing sites and 24 percent are using blogs. Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China. But is it a culture one where listening is promoted, and relationships are encouraged? How do companies “do” social media in China? What works best for American companies trying to use social media in China? Flemming speaks with Marketing Voices’ Host Jennifer Jones about the Net culture in China, and what it means for American marketers.
Technorati: The Focus Group for the Web
Published by February 4th, 2007 in Marketing Voices. 4 CommentsDownload MP3
Dave Sifry, CEO of Technorati, is the recognized authority about what is happening on the Web at any one moment. He tells how Technorati is changing the news cycle. One way to think of it is this way: instead of a 24-hour turnaround between an event and its coverage (and longer for analysis), it’s more like a 60-second turnaround. Technorati indexes what people post within one minute of its posting. The site tracks 67 million blogs in total, and 1.5 million blog posts a day. It has already changed the landscape of marketing, and it definitely alters what companies that care about “listening” need to do.
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