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Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s Jennifer Jones and notes that he spends 2-3 hours a day blogging. He also goads Robert Scoble (he’s now ranked above Scoble on Technorati). Although he doesn’t actually read any blogs, he says he uses his RSS feed religiously to capture unique blogger fodder.
Archive for April, 2007
Blogging Evangelism Advice From Guy Kawasaki
Published by April 29th, 2007 in Marketing Voices. 4 CommentsWebsites and Social Media: Marketing Voices Special Edition from AdTech
Published by April 27th, 2007 in Marketing Voices. 0 CommentsDownload MP3
The President of the Web Marketing Association, Bill Rice believes that using social media on Website should be a “no brainer.” But in many industries like financial services, social media is tough to sell. In an interview at the AdTech conference, Rice tells Marketing Voices’s Jennifer Jones about how using social media works well on a site, and all about the Website awards (whose deadline, by the way, is May 31, 2007).
Social Media Programs in a Professional Services World
Published by April 22nd, 2007 in Marketing Voices. ClosedDownload MP3
BearingPoint, one of the world’s largest management consulting firms, is implementing social media programs that are working well. Paul Dunay, their director of global marketing discusses just what challenges BearingPoint faced and how and what they decided to implement at the company. Dunay is a leader and innovator at integrated marketing programs that deliver cost-effective and profitable results and he has won numerous marketing awards.
Social Networking is Like Air Says Market Guru Charlene Li
Published by April 15th, 2007 in Marketing Voices. 3 CommentsDownload MP4
Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.
Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media
Published by April 8th, 2007 in Marketing Voices. 1 CommentDownload MP3
Ken Kaplan, broadcast and new media manager for Intel’s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.
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Techmeme Founder Gabe Rivera is considered one of the Web’s top fifty most important people. He speaks with Marketing Voices about how Techmeme harnesses the blogosphere to connect users with the biggest stories of the moment. Known as the “go-to” place for technology news, Rivera talks about his role as founder, and what he believes are the sites greatest assets.
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