Archive for August, 2007

Intel’s Online Strategist’s Insights Into Community Building

Published by admin August 27th, 2007 in Marketing Voices. 0 Comments

Bob Duffy, Intel’s Online Community Strategist reveals the ins and outs of launching Intel’s community site for the IT audience. He talks to Jennifer Jones and tells her how he worked the idea throughout the organization, sharing strategies he used to launch the initiative. For more information, check out:
communities.intel.com/openport

RSS Is A Smart Tool For Marketers

Published by admin August 20th, 2007 in Marketing Voices. Closed

Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.

Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.

Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix and the History Channel is the smartest strategy, says Tippins. Tippins has been a social media expert since 1993 and her work has appeared all over the Web.

Social Media Is Affecting Global Event Marketing

Published by admin August 15th, 2007 in Marketing Voices. 0 Comments

Event Marketing is a powerful way to build a global brand. But how is social media impacting the use of events? Vicki Lynn, President of Satellite Event Enterprises, a global multi-media production company tells Marketing Voices that marketers have to be willing to take risks with new tools. Lynn describes some of her biggest successes using social media.

Politics and Its Impact on Social Media Use

Published by admin August 7th, 2007 in Marketing Voices. 0 Comments

Given the recent Democratic debate and John Edwards’s decision to use USTREAM to talk to his supporters, marketers should be paying more attention to how politicians are adopting social media, creating new avenues for conversation. Michael Cornfield, adjunct professor of Political Management at George Washington University and a leading expert on politics and social media and an author of two books on online campaigning, spoke with me about how he feels about the use of all these tools.