Archive for October, 2007

Corporate Social Media Use Blossoming Says New Study

Published by admin October 29th, 2007 in Marketing Voices. 0 Comments

Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
www.prospero.com.

Social Media Investing: What is Hot, Not Hot?

Published by admin October 22nd, 2007 in Marketing Voices. Closed

Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum and what other social media trends are affecting VC investing. Sharon shares amazing Facebook facts and figures on why the company is so successful.

Measuring Social Media:Marketers Get on Board!

Published by admin October 14th, 2007 in Marketing Voices. 1 Comment

Tracking discussions in the blogosphere is tough enough, but they also need to be measured. Katie Delahaye Paine tells MarketingVoices what success criteria is for social media measurement and how organizations need to set their objectives in order to properly measure what matters. Katie gets into detail about the tracking tools that are free online that can help any marketer.

Marketers Rock With RockYou: Using Widgets Successfully

Published by admin October 8th, 2007 in Marketing Voices. 0 Comments

Twenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, talks to Jennifer Jones about how well a Sony sweepstakes promotion worked and discusses the cultural challenges surrounding the use of widgets.

Insights From Intel On Integrating Marketing, PR and Advertising

Published by admin October 1st, 2007 in Marketing Voices. 0 Comments

Jennifer Jones interviewed Intel’s Nancy Bhagat, VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload Lounge, on her strategy and challenges at melding marketing with public relations and advertising today. At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more traditional marketing and communications efforts.