Archive for January, 2008

Rafe Needleman of CNET.com:Traditional vs New Media

Published by admin January 21st, 2008 in Marketing Voices. Closed

Marketing Voices caught CNET’s Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman tells how the views “traditional” versus new media. Audiences are responding to their own passion points and reading the blogs that matter to them he says. Jones and Needleman discuss the frustration of journalists who wish many of the bloggers had more academic training and knowledge.

Social Media Worldwide: Shel Israel Perspective

Published by admin January 14th, 2008 in Marketing Voices. Closed

Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how other countries are experimenting with its use. His perspective on social media adoption is a must-hear for marketers.

Social Media Predictions 2008: Chris Brogan

Published by admin January 10th, 2008 in Marketing Voices. 0 Comments


Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, and PR and marketing firms will announce major social media initiatives. But why should marketers care? Brogan and Jones discuss the implications of his predictions.