Archive for February, 2008

The Latest On Measurement of Social Media

Published by admin February 25th, 2008 in Marketing Voices. Closed

Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to use based on who they are. Coles tells Marketing Voices listeners to start by deciding to measure something now and just get started.

Working DIGG:Federated Media And Intel

Published by admin February 20th, 2008 in Marketing Voices. Closed

Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing sponsorship happen. It was the first time any company has created such an activity on Digg and Veneski tells Marketing Voices how successful it was.

ELF YOURSELF: THE WEB’S MOST VIRAL CAMPAIGN

Published by admin February 11th, 2008 in Marketing Voices. 0 Comments

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.

For more info on the Elf Yourself Office Max campaign, download the case study video:
iPod/MPEG-4
Windows Media

Reaching Influencers

Published by admin February 5th, 2008 in Marketing Voices. Closed

Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of others. He also speaks to their powerful Touchpoint research results.

Social Media Applications For The Future:MOTO Insights

Published by admin February 5th, 2008 in Marketing Voices. 0 Comments

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball of social media.