Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute to the creation and sustainability of superior customer experiences. Marketing Voices spoke to Kerry at the Forrester Marketing Forum in early April about her perspective.
Archive for April, 2008
Using Design To Create Customer’s Experience On The Web
Published by April 28th, 2008 in Marketing Voices. 0 CommentsCharlene Li and Josh Bernoff Launch Groundswell: Book on Social Computing
Published by April 24th, 2008 in Marketing Voices. 0 CommentsGroundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what they have to say about Ernst & Young, for example.).
Handling Negative Attacks From The Blogosphere
Published by April 21st, 2008 in Marketing Voices. 0 CommentsMost of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author of The Age of Engage and founder of Venture Essentials about what a company’s strategy should be if negative attacks happen.
Assessing a Company’s Social Media Position: Adam Metz’s Perspective
Published by April 18th, 2008 in Marketing Voices. 0 CommentsAdam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media position” and what tools are being used most frequently in his client’s work today. See his blog at metzmash.com.
Emmanuel Brown of Nike Jordan brand talks about their social marketing programs
Published by April 15th, 2008 in Marketing Voices. 0 CommentsEmmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.
How Social Media is Impacting the Corporate Marketing and PR Functions
Published by April 8th, 2008 in Marketing Voices. 0 CommentsClick here for the Comrade Discovery Doc (PDF)
There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.
Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.
Social Marketing for a Consumer Product: Ugobe and Pleo
Published by April 3rd, 2008 in Marketing Voices. 0 CommentsUgobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped drive demand for the dinosaur.
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