Given the tons of videos that are online now, how does a marketer get video distributed? Enter Tubemogul, a free service that provides some one a place to upload video and track it. I spoke to Mark Rotblat, VP of Sales and Marketing for Tubemogul, and learned how anyone who wants to get an audience with a super distribution strategy can get viewers with this free service. It is really easy to use it and lots of marketers are raving about the capabilities.
Archive for June, 2008
Tubemogul: Distribution of videos on the web
Published by June 16th, 2008 in Marketing Voices. 0 CommentsWho would ever think that a financial services company would be innovative about marketing? But Paula Drum VP of Marketing of H&R Block explains how their programs on Twitter, Second Life and other onlines venues have impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.
If you have not heard or seen blip.tv yet, go check it out. It’s a free service for creators of user-generated content and it works well. In this podcast, Jennifer Jones speaks with Dina Kaplan, co-founder of blip.tv, to learn how serialized video shows for the Web are making it big. blip.tv handles everything so content creators can focus on what they do best: creating content. Hundreds of video shows are getting traction on the Web because of blip.tv.
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