Archive for August, 2008

Healthcare and Social Media Practices

Published by Jennifer Jones August 26th, 2008 in Marketing Voices. 0 Comments

Social networks have created enormous opportunities for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick Rath, Senior Vice President of the Healthcare Practice of FactorTG tells me how to develop an effective media plan to leverage the digital landscape. Rath explains how Merck used Facebook for maximum effect of the Gardasil vaccine.

Social Media Club: Perfect Place for Gathering

Published by Jennifer Jones August 11th, 2008 in Marketing Voices. 0 Comments

Everybody’s talking about social media and now there is a club that can tell you all about what it is. Chris Heuer talks to Jennifer Jones about the club he started in Fall 2005 and its growing strong. It is all about social media and its membership is worldwide. Chris talks about how it got started, and what should be most important to marketers today. His new term: GISTING. You’ll have to listen to the podcast to find out what it is all about.

IMVU: 3D Social Networks

Published by Jennifer Jones August 10th, 2008 in Marketing Voices. 0 Comments

The deep seated need to connect is making headway in the virtual world. IMVU is proof. IMVU CEO Cary Rosenzweig talks to Jennifer Jones about how the user-driven IMVU is so successful that it is generating $1 Million a month. More than 1.7 million different items to buy exist in this virtual world and at least 50,000 virtual rooms. Marketers need to learn what it is all about.

Forrester’s Jeremiah Owyang: The Best and Worst of Social Media in the Enterprise

Published by Jennifer Jones August 10th, 2008 in Marketing Voices. 0 Comments

Not being social enough is a big problem for corporations trying to use social media. That’s what Jeremiah Owyang and his team at Forrester discovered in a new report. Forrester selected 16 firms across four industries and found only one company worthy of accolades. What makes BMW a social marketing winner? In part, it’s that the automobile manufacturer managed to avoid the most common pitfalls, which is still where most firms fell short. Some examples of those easy-to-make mistakes: creating marketing programs that aren’t self-fueling, that don’t encourage members to participate in conversations among themselves and that don’t include some amount of participation from the corporation itself. Jeremiah talks about all of it with me.