Archive for September, 2008

Social Media Strategies for Corporations: KickApps Insights

Published by Jennifer Jones September 16th, 2008 in Marketing Voices. 0 Comments

Figuring out what is a best social media strategy for a corporation is now easier with KickApps. The company provides on-demand social media, online video and widgets applications to grow online audiences. I talked to Michael Chin, Senior VP of Marketing for KickApps and discussed how to best use Facebook as part of a corporate social media strategy.

Social Media Investing: Allegis Capital’s Spencer Tall

Published by Jennifer Jones September 9th, 2008 in Marketing Voices. 0 Comments

Everyone wants to know what venture capitalists are investing in and why in the social media space. Spencer Tall, Managing Director of Allegis Capital says just what it takes for a company to make the grade and why. Tall and Jones talk about the ebb and flow of a deal and the process of evaluating a deal that can make returns of 5x or more.

Corporate Social Media Trends: Building Community Sites

Published by Jennifer Jones September 4th, 2008 in Marketing Voices. 0 Comments

Building community sites today are part of a corporate trend that Dean Wiltse, Chairman and CEO of Vovici says is just beginning. All enterprises large and small are recognizing the need for a community site, and Vovici is a company who can help them decide what works best. Wiltse tells Marketing Voices that the best strategy for building a site is to focus on the objectives. Too many companies, Wiltse believes jump in without a strategy and not knowing why they are building the site in the first place. Wiltse also discusses the criteria for building a good community.