Archive for October, 2008

Role of Online Journalism: Perspective From Christian Science Monitor

Published by Jennifer Jones October 28th, 2008 in Marketing Voices. 0 Comments

John Yemma, the new editor of the Christian Science Monitor which is celebrating its 100th year anniversary in 2008, told me how his publication is blending the roles of the online version with the print version. Although they are shifting most resources to the web, the CSM will have a print version as Yemma believes print has a place in the future of journalism. The CSM is seeking journalists who have a web background in addition to being journalists—quite a talent to find.

Intuit Launches Software With Community Building Capability

Published by Jennifer Jones October 20th, 2008 in Marketing Voices. 0 Comments

Intuit recently launched software with community building capability built into its functionality. Scott Wilder, group manager of their small business group, tells Marketing Voices how their users are loving the product already. The functionality is not a link or popup, but part of the overall community experience. It is unique for sure, and other corporations will most likely follow Intuit’s lead.

New Product From PLUM: Organizing Your Digital Life

Published by Jennifer Jones October 13th, 2008 in Marketing Voices. 0 Comments

CEO Hans Peter Brondmo, of Plum talks to Marketing Voices about their free service that helps save, share and organize a person’s digital life. Brondmo also gives Jones insights into Plum’s newest product offering being announced October 14 and his perspective on the social media trends he sees in the months ahead

HiveLive: Design and Community Building Talents Combine For Success

Published by Jennifer Jones October 7th, 2008 in Marketing Voices. 0 Comments

What does being good at design and being able to build a community have in common? Plenty, says John Kembel, CEO of HiveLive and Consulting Associate Professor of the Institute of Design at Stanford. Kembel talks to Marketing Voices about how brainstorming, empathy and iterative thinking are similar in both professions. Marketers can benefit from Kembel’s perspective.

Influence Strategy: Social Media and the Playmaker’s Standard

Published by Jennifer Jones October 1st, 2008 in Marketing Voices. 0 Comments

Strategic communications is an art not a science. Social media is a tool of strategic communications - a tool that can help impact influence. Trying to put this all together is exactly what Alan Kelly, CEO and Founder of The Playmaker’s Standard has done. He developed a periodic table that names, describes and prescribes influence plays. He talks to Jennifer Jones about this system, and how it can help communicators and business strategists better impact their communications especially those in the social media world.