http://www.marketingvoices.com Weekly Perspectives on Social Media Marketing Sat, 10 May 2008 14:21:11 +0000 http://backend.userland.com/rss092 en Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5135/keynote-podcast-john-doerr-and-michael-moritz-live-at-the-national-venture-capital-association In this podcast, John Doerr, partner at Kleiner Perkins Caulfield & Byers, and Mike Moritz of Sequoia Capital, talk openly about themselves and their lives in venture capital. The keynote session was recorded live at the National Venture ... http://www.marketingvoices.com/1334/john-doerr-and-mike-moritz-at-the-national-venture-capital-association-annual-meeting Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5120/mobile-marketing-is-next-opportunity Worldwide mobile content revenues are expected to surpass $44 billion by 2011, so it shouldn’t surprise anyone that mobile entertainment and campaigns are growing annually by leaps and bounds, with marketers beginning to investigate mobile opportunities seriously. Marketing ... http://www.marketingvoices.com/1333/mobile-marketing-the-next-opportunity Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5113/using-design-to-increase-customers-experience-on-the-web Marketers are looking for a way to make the customer’s online experience better. Kerry Bodine, principal analyst of Forrester gets just how to do that. She explores how user-centered design processes, design-centric corporate cultures, and organizational structure contribute ... http://www.marketingvoices.com/1332/using-design-to-create-customers-experience-on-the-web Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5109/charlene-li-and-josh-bernoff-vps-of-forrester-launch-their-book-groundswell Groundswell guides companies to a winning perspective on social media and marketing. The co-authors Charlene Li and Josh Bernoff spoke with Marketing Voices about some of the companies they think are getting it right. (It’s worth hearing what ... http://www.marketingvoices.com/1331/charlene-li-and-josh-bernoff-launch-groundswell-book-on-social-computing Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5101/what-to-do-if-you-get-negative-online-attacks Most of the time online interaction goes well for companies. Transparency is becoming more accepted and problems are rare. But what does a company or person do if they are attacked? Marketing Voices talks to Denise Shiffman, author ... http://www.marketingvoices.com/1330/handling-negative-attacks-from-the-blogosphere Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5096/an-agencys-perspective-in-working-social-media-strategies Adam Metz, partner with theMIX, a firm that blends social Web strategy, business development and PR spoke to Marketing Voices when he was still with LaunchSquad. They talked about how to most effectively assess a company’s “social media ... http://www.marketingvoices.com/1329/assessing-a-companys-social-media-position-adam-metzs-perspective Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5091/nikes-jordan-brand-uses-social-marketing-strategies-to-build-consumer-loyalty Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking ... http://www.marketingvoices.com/1328/emmanuel-brown-of-nike-jordan-brand-talks-about-their-social-marketing-programs Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5074/how-social-media-is-impacting-the-corporate-marketing-and-pr-functions Click here for the Comrade Discovery Doc (PDF) There are no established practices for setting up social media within most corporations. Those are the findings of [tag]Comrade[/tag] Managing Partner [tag]Thelton McMillian[/tag] in an exclusive study conducted for [tag]Marketing Voices[/tag]. ... http://www.marketingvoices.com/1327/how-social-media-is-impacting-the-corporate-marketing-and-pr-functions Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5051/building-communities-in-consumer-markets-with-ugobe-and-pleo Ugobe’s VP of Marketing Lisa Abbott tells how her company built strong communities for the unique lifelike creature called Pleo. Pleo is a baby dinosaur that has attracted the attention of thousands. Targeting both developers and consumers helped ... http://www.marketingvoices.com/1326/social-marketing-for-a-consumer-product-ugobe-and-pleo Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5040/social-marketing-insights-from-the-obama-and-clinton-campaigns The Democratic campaigns provide multiple opportunities for learning about social marketing. Pete Blackshaw EVP of Nielsen Online just completed an analysis of the campaigns and gives Marketing Voices his perspective on what corporate marketers need to do to ... http://www.marketingvoices.com/1325/social-marketing-insights-from-the-obama-and-clinton-campaigns Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/5021/microsofts-porcaro-on-online-community As one of the world’s most renowned gamers, John Porcaro, Manager of the Online Community of Microsoft knows what is happening online whether it concerns games or not. He talks with Marketing Voices of online trends and where ... http://www.marketingvoices.com/1324/microsofts-john-porcaro-and-his-thoughts-on-social-media Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4991/forresters-josh-bernoff-on-social-media-in-a-recession-2 Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips ... http://www.marketingvoices.com/1323/using-social-media-in-a-recession Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4945/alltop-guy-kawasakis-newest-venture-in-social-media Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki ... http://www.marketingvoices.com/1322/alltop-guy-kawasakis-newest-venture-in-social-media Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4935/the-latest-measurement-tips-for-social-media Influence, impact, engagement. How should marketing executives be thinking about measurement today? Margaret Coles, COO of Factor TG, a marketing measurement and accountability company, says marketers have to start with their target audiences and decide what tools to ... http://www.marketingvoices.com/1321/the-latest-on-measurement-of-social-media Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4920/digg-campaign-with-federated-media-breaks-new-ground-for-intel Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel ... http://www.marketingvoices.com/1320/working-diggfederated-media-and-intel Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4907/inside-elf-yourselfs-marketing-campaigns-success Office Max's Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million "elves" were created in just SIX weeks (you'll find many pictures of ... http://www.marketingvoices.com/1319/elf-yourself-the-webs-most-viral-campaign Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4885/the-most-effective-ways-to-reaching-influencers Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry Relations for Doubleclick gives three quick tips for how to reach the people who affect the thoughts of ... http://www.marketingvoices.com/1317/reaching-influencers Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4894/the-future-of-social-media-product-applications-from-moto-development-group Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech's CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at ... http://www.marketingvoices.com/1316/social-media-applications-for-the-futuremoto-insights Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4877/cnets-needleman-on-his-views-of-traditional-versus-new-media Marketing Voices caught CNET's Rafe Needleman at the PodTech BlogHaus at CES in January. In a candid conversation, Needleman tells how the views "traditional" versus new media. Audiences are responding to their own passion points and reading the ... http://www.marketingvoices.com/1311/rafe-needleman-of-cnetcomtraditional-versus-new-media Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4850/social-media-worldwide-shel-israels-perspective Shel Israel, well-known blogger, author and consultant, has just completed a worldwide study of social media adoption and use. His biggest revelation is all about the kids and how they are using the tools. He also describes how ... http://www.marketingvoices.com/1310/social-media-worldwide-shel-israel-perspective Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4826/2008-predictions-and-implications-for-social-media-marketing Chris Brogan, social media expert and co-founder of PodCamp has three major predictions that can affect marketers. Brogan believes some social networks will start folding, leaving just major platforms afloat, mainstream media will dive deep into online publishing, ... http://www.marketingvoices.com/1308/social-media-predictions-2008-chris-brogan Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4783/gaining-power-and-influence-in-the-marketing-role Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with ... http://www.marketingvoices.com/1307/improving-marketings-power Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4744/everything-marketers-need-to-know-about-rss http://www.marketingvoices.com/1306/using-rss-to-your-advantage-in-marketing Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4708/the-latest-uses-of-microblogging-for-marketers Microblogging is a social media tool that allows users to send brief updates to public and private networks. Peter Kim, Senior Analyst of Forrester Research tells how marketers are using the medium today and what best practices are ... http://www.marketingvoices.com/1305/microblogging-for-marketers Your browser does not support JavaScript. This media can be viewed at http://www.podtech.net/home/4639/conversation-targeting-getting-to-the-heart-of-blogs-and-social-media Isolating conversations around products, brands and issues is now possible through BuzzLogic's new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who ... http://www.marketingvoices.com/1303/conversation-targeting-buzzlogics-online-opinion-measurement