Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.
Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.
Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix and the History Channel is the smartest strategy, says Tippins. Tippins has been a social media expert since 1993 and her work has appeared all over the Web.
MarketingVoices™ provides weekly, fresh perspectives from innovative technology and marketing leaders examining how social media is changing the world of marketing.
Jennifer Jones is the creator and host of MarketingVoices™ and is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; an executive vice president and general manager of Regis McKenna Inc, where she oversaw work with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.
Contact Info
For general feedback and questions, contact Jennifer Jones at jennifer@podtech.net.
PodTech.net is located at:
1801 Page Mill Rd
Palo Alto, CA 94304
Tel: 650-543-5200
Download MP4 Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.
Download MP3 Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.
Download MP3 Lauren Gelman, Assistant Director of Stanford Law School’s Center for Internet and Society talks to Jennifer Jones about the First Amendment court ruling on May 26, 2006. The landmark decision offers online bloggers and news sites the same legal protections as traditional media outlets when it comes to protecting confidential sources. Jones and Gelman discuss the outcome for bloggers and companies worldwide.
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