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Alan Kelly, CEO and founder of The Playmaker’s Standard, LLC and newly minted author of the book called the Elements of Influence suggests to MV host Jennifer Jones that what social media lacks is a coherent vocabulary/lexicon and ultimately playmaking ability for dissecting spin that is in the blogsphere.
Continue reading ‘ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?’
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ELEMENTS OF INFLUENCE: Making Plays in Social Marketing?
Published by October 6th, 2006 in Marketing Voices. 1 CommentDownload MP3
Philipp Bodzenta, director of global marketing communications for Coke tells how 30 bloggers in more than 15 countries (working all in one flat in Berlin) blog for Coke and football. The initiative pushes social media and user participation in marketing to a new level.
For more info:
WeAllSpeakFootball.com
Photos at:
Flickr.com
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