Weekly Perspectives on Social Media Marketing
Neil Patel tells how he makes blogs like Techcrunch, Guy Kawasaki and Jason Calacanis successful. He has tagging strategies, and search engine optimization capabilities. All of it works for his customers like GM and American Greetings as well as top 100 bloggers.
Neil is a well known consultant who was eager to help PodTech too. Content is king though says Patel. You can not get anywhere without it. Maybe that is why Guy and others spend so much time making their blogs content-rich.
Download MP4
Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.
Download MP3
Given the Marketing Voices community requests, metrics for consumer-generated media and listening centered marketing are the core of my conversation with CMO of Nielsen Buzzmetrics, Peter Blackshaw. Metrics is the key challenge for all PodTech client companies, and especially for podcasting. Pete and I also talk about how the companies that will be successful are the ones developing both offensive and defensive radar for their customers. Nielsen is the leader in global measurement and it’s on the cutting edge of new ideas where they are establishing frameworks to give to marketers. Nielsen is just beginning to rank video, which is really in its infancy. Podcasting metrics are also elusive for them according to Pete, but they are working on it. Nielsen Buzzmetrics is the firm that helps companies promote and protect their brands through the measurement, analysis, and interpretation of CGM - or online word of mouth - across forums, message boards, social networking sites, direct company feedback, online communities and blogs.
Besides being CMO of Nielsen, Pete is a co-founder of the 2004 Word-of-Mouth Marketing Association (WOMMA). He is definitely one of the leaders of CGM marketing today and we’re very excited to get him on MVOICES again.
Download MP3
Kelly Wagman, Head of Customer Relationship Marketing for Juniper Networks tells host Jennifer Jones how Juniper’s podcasting has extended the size of their community in just six months. Kelly delves into the specifics on what Juniper has done well, and how they have used podcasting to leverage their brand with specific audiences.
Marketing Voices is produced by
PodTech.net
Recent Comments