On the latest Marketing Voices, I spoke to Biz Stone, Co-Founder of Twitter. Before the interview, I was not a big fan of Twitter’s as I believed it was just a lot of people talking who did not have much else to do. I saw the constant stream of communication as just chatter. After having spoken with him, I must admit I now feel as if the social aspect of the tool is pretty interesting. Also hearing what he has to say about how people in marketing are using the tool was good. In my Google search on Twitter I also discovered a great post from Life Hack that talks about 5 ways to use twitter for good which ties into Biz’s thoughts on the topic. Twitter’s offices in South San Francisco have to be some of the best real estate in the city given their proximity to a park and the casual atmosphere of the environs. Very cool.
Search Results for 'Google'
Ranking on Page One of Google: It’s all about Search Engine Optimization
Published by May 3rd, 2007 in Marketing Voices. 2 CommentsDownload MP3
Bruce Clay, a leading search engine optimization expert, speaks with Marketing Voices about how important it is for a business to be on the first page of Google. There are secrets to getting on that first page. It is all about a site being written properly and using key words effectively. Sites today have to be optimized or they won’t be found.
Social Networking is Like Air Says Market Guru Charlene Li
Published by April 15th, 2007 in Marketing Voices. 3 CommentsDownload MP4
Forrester Research’s Vice President and Principal Analyst Charlene Li believes that social networking is becoming so important that it is like air, it is everywhere. In a videopodcast with Marketing Voices, Jennifer Jones, Li says that companies who don’t embrace social networking will lose their competitive edge. Li describes how GM is a leader in social media and how Google and Apple fit into the social media environment. Li also talks to Jones about her upcoming book, Groundswell.
SEO: The Best Way To Get People to Your Website
Published by March 4th, 2007 in Search Engines and Marketing Voices. 1 CommentDownload MP3
Andy Beal is one of the leading search engine optimization experts. In this conversation, he discusses how best to implement an SEO program in marketing. Beal says that, for the all-important Google search engine to find it as quickly as possible, it’s critical that the site have good site structure and targeted content. Search is growing exponentially, and most Fortune 500 companies are spending more than $500,000 a year on what Beal calls the the most organic approach to increasing search traffic.
How to Implement a Corporate Social Media Strategy
Published by January 7th, 2007 in Technology and Marketing Voices. 6 CommentsDownload MP3
PodTech’s own Jeremiah Owyang, director of corporate media strategy, knows how to harness user needs, business goals and web technology to craft web programs. Talking with Jennifer Jones about his strategies for media implementation, Owyang explains how listening to the blogosphere, participating in the conversations, and building a community are instrumental to success. Jones and Owyang also answer questions from bloggers on the importance of establishing credibility using social media, news aggregation sites and whether blogs will ever become as ubiquitous as Google.
Mobile Marketing: Blogging at DotMobi
Published by September 17th, 2006 in Marketing Voices. 1 CommentDownload MP3
dotMobi is dedicated to delivering the Internet to mobile phones. Google is one of their investors and they are viewed as a company to watch. CEO Neil Edwards and Jennifer Jones discussed how dotMobi is using blogging to educate customers and developers and is an incredibly effective marketing tool.
Recent Comments