Guy Kawasaki uses his marketing flair to launch his newest site, ALLTOP. Leading with the egos site which contains the top tech blog feeds, Kawasaki talks how he leveraged the egos focus to drive traffic to Alltop. Kawasaki also metaphorically jousts with Forrester Analyst, Jeremiah Owyang as the young samurai.
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ALLTOP: Guy Kawasaki’s Newest Venture In Social Media
Published by March 3rd, 2008 in Marketing Voices. ClosedNeil Patel tells how he makes blogs like Techcrunch, Guy Kawasaki and Jason Calacanis successful. He has tagging strategies, and search engine optimization capabilities. All of it works for his customers like GM and American Greetings as well as top 100 bloggers.
Neil is a well known consultant who was eager to help PodTech too. Content is king though says Patel. You can not get anywhere without it. Maybe that is why Guy and others spend so much time making their blogs content-rich.
The Inside Scoop on Truemors From Kawasaki
Published by June 11th, 2007 in Marketing Voices. 0 CommentsGuy Kawasaki candidly addressed the challenges he is facing with his new company Truemors on my most recent
He wanted to come on the show to be able to tell his believers and the non-believers what he really is trying to do and I think he addresses all the criticisms. I debated having him on the show again, but in the end I think it was worth it. I will be interested to hear what the viewers have to say.
Love him or hate him, he is controversial and willing to stick his neck out which is refreshing in this day and age.
Blogging Evangelism Advice From Guy Kawasaki
Published by April 29th, 2007 in Marketing Voices. 4 CommentsDownload MP4
Well-known blogger, marketer and venture capitalist Guy Kawasaki, gives tips on how to write a great blog and discusses how he became ranked as blogger number 24 on Technorati. Speaking from his home in California, he meets with Marketing Voices’s Jennifer Jones and notes that he spends 2-3 hours a day blogging. He also goads Robert Scoble (he’s now ranked above Scoble on Technorati). Although he doesn’t actually read any blogs, he says he uses his RSS feed religiously to capture unique blogger fodder.
On Social Media: Marketing Wizard Guy Kawasaki
Published by January 14th, 2007 in Technology, Silicon Valley and Marketing Voices. 16 CommentsDownload MP3
Guy Kawasaki, blogger, author of 8 books, venture capitalist and former Apple marketing executive, believes CMOs today should “just quit” if they are working with CEOs who don’t get social media. Talking from his home in Silicon Valley, Guy explains what is important about social media, how he plans to monetize his blog and his plans for his next book.



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