Practical strategies for improving a marketer’s position in a company are explained in this interview with Roy Young, author of the book, Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence, and Business Impact. He has worked with numerous marketers from leading companies – such as IBM, Wells Fargo, Microsoft and Visa — resulting in the improved stature and value of marketing. I liked what Roy Young had to say and so I digressed from the normal focus of Marketing Voices for this interview.
Search Results for 'IBM'
Really Simple Syndication (RSS) is today’s simplest marketing and publishing tool allowing content to get distributed fast and efficiently.
Robyn Tippins, Yahoo’s community manager for MyBlogLog tells Jennifer Jones just how to make RSS work best.
Putting it on the top right hand side of a Website and following the leads of companies like Apple, IBM, NetFlix and the History Channel is the smartest strategy, says Tippins. Tippins has been a social media expert since 1993 and her work has appeared all over the Web.
Building a Corporate Culture for Social Media
Published by January 28th, 2007 in Marketing Voices. 3 CommentsDownload MP3
The best company cultures that work for social media are just like people who embrace conversations and two-way interactions — they are open, trusting and talkative. Jennifer McClure, executive director of the Society for New Communications Research talks to Marketing Voices host Jennifer Jones about corporations like IBM that embrace the idea of blogging employees (more than 25,000 IBM bloggers attest to this) and are willing to talk directly with their customers and employees. McClure also discusses how she would assess a company’s readiness for social media. Fear used to reign in corporate cultures, but McClure sees fear waning, as trust becomes more prevalent in Fortune 500 environments.
Recent Comments