Digg is an incredible place for people to discover and share content from anywhere on the web. David Veneski, Digital Campaign Manager for Intel, talks about a campaign they did with Digg that helped consumers truly understand Intel technology. Intel worked with Federated Media to make this marketing sponsorship happen. It was the first time any company has created such an activity on Digg and Veneski tells Marketing Voices how successful it was.
Search Results for 'Intel'
BIG FIX WINS BIG IN SOCIAL MEDIA MARKETING CAMPAIGN
Published by November 5th, 2007 in Marketing Voices. 0 CommentsIt’s hard to make the IT industry’s only intelligent enforcement engine better known as BIGFIX interesting and viral. But that is exactly what BIGFIX’s Vice President of Marketing, David Appelbaum, and his marketing firm Rassak Experience did. Creating a presidential candidate, Ray Hopewood, and making him real through Facebook, Flickr and other online marketing techniques, BIGFIX ended up landing more than two million dollars in sales and a front page story in the New York Times, National Public Radio and the SF Chronicle. Pretty impressive campaign.
Insights From Intel On Integrating Marketing, PR and Advertising
Published by October 1st, 2007 in Marketing Voices. 0 CommentsJennifer Jones interviewed Intel’s Nancy Bhagat, VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload Lounge, on her strategy and challenges at melding marketing with public relations and advertising today. At IDF, professionals from various groups and skill sets teamed up to share their IDF experiences using social media side-by-side with more traditional marketing and communications efforts.
Intel’s Online Strategist’s Insights Into Community Building
Published by August 27th, 2007 in Marketing Voices. 0 CommentsBob Duffy, Intel’s Online Community Strategist reveals the ins and outs of launching Intel’s community site for the IT audience. He talks to Jennifer Jones and tells her how he worked the idea throughout the organization, sharing strategies he used to launch the initiative. For more information, check out:
communities.intel.com/openport
| MarketingVoices™ provides weekly, fresh perspectives from innovative technology and marketing leaders examining how social media is changing the world of marketing.
Jennifer Jones is the creator and host of MarketingVoices™ and is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; an executive vice president and general manager of Regis McKenna Inc, where she oversaw work with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations. Contact InfoFor general feedback and questions, contact Jennifer Jones at jennifer@podtech.net. PodTech.net is located at:
1801 Page Mill Rd |
Intel’s Ken Kaplan Tells How Storytelling Impacts Social Media
Published by April 8th, 2007 in Marketing Voices. 1 CommentDownload MP3
Ken Kaplan, broadcast and new media manager for Intel’s Global Communications Group, believes storytelling is instrumental to Intel’s social media success. People’s passion for what they know and do gets illustrated through Intel’s podcasts, videopodcasts and blogs. Kaplan describes how their stories are getting more efficient, effective and targeted with the use of social media.
Multiply Yourself On Times Square
Published by December 24th, 2006 in Intel and Marketing Voices. 1 CommentDownload MP3
Thom Campbell, Intel’s senior media manager, sought pictures for the company’s multiply promotion, which ended on New Year’s Eve. This national promotion allowed users to upload their photos and then see their pictures on the NASDAQ OR Rueters Times Square boards. The promotion winners received a new Gateway computer featuring an Intel Core 2 Duo chip inside. Campbell and Jones talk about the promotion rules and marketing strategy used for the campaign.
Download MP3
Bradley Silver, CEO of BrandIntel, the leader in analyzing consumer published content to advance decision making for brands, talks with Jennifer Jones about the ways corporations can determine the content of social media conversations. Looking back at what was said is important for benchmarking future success says Silver.
Podcasting Power: Intel’s Innovative Use of Social Media
Published by July 31st, 2006 in Intel and Marketing Voices. 4 CommentsDownload MP3
Bill Kircos, Consumer and Enterprise Communications Manager of Intel, explains how Intel’s passionate personalities and experts use podcasting to share stories about Intel’s newest technologies. Kircos discusses how social media has recalibrated the perception of Intel’s brand.
Market Metrics: Measuring the Impact of Blogs and Mainstream Media to a Brand
Published by June 16th, 2006 in Marketing Voices. 0 CommentsDownload MP3
Biz360’s Deborah Eastman, Chief Marketing Officer, talks with Jennifer Jones about how a company can use market intelligence to benefit a brand’s position and marketing programs and drive greater ROI.
For more info, see:
www.biz360.com
Recent Comments