Search Results for 'Jennifer Jones'

Brand Engagement: Latest Insights From Forrester’s Brian Haven

Published by Jennifer Jones May 13th, 2008 in Marketing Voices. 0 Comments

Brian Haven, Senior Analyst at Forrester Research talks to Marketing Voices at the Forrester Marketing Forum in Los Angeles about the latest thinking about brand engagement today. Haven tells Jennifer Jones that although social marketing is taking off and many corporations are engaging in conversations with their customers, the science of brand engagement is far from complete. Haven mentions Nike and its use of social marketing as one fine standout example today.

Emmanuel Brown of Nike Jordan brand talks about their social marketing programs

Published by Jennifer Jones April 15th, 2008 in Marketing Voices. 0 Comments

Emmanuel Brown knows how to engage his customers. As director for digital and content for Nike’s Jordan brand, he knows his customers inside-and-out and has been widely successful launching innovative, digitally-driven programs such as Jordan Breakfast Club. Talking to him at the Forrester Marketing Forum in Los Angeles, Jennifer Jones hears how he implemented these programs.

How Social Media is Impacting the Corporate Marketing and PR Functions

Published by Jennifer Jones April 8th, 2008 in Marketing Voices. 0 Comments

Click here for the Comrade Discovery Doc (PDF)

There are no established practices for setting up social media within most corporations. Those are the findings of Comrade Managing Partner Thelton McMillian in an exclusive study conducted for Marketing Voices. In this podcast, McMillian speaks with Jennifer Jones about the study, which is based on conversations with corporate marketing professionals, and found also that the public relations role is most likely to best understand the viral aspects of social media.

Comrade is a full-service boutique marketing agency based in Canada, specializing in discovering and reporting on the latest trends in social media strategy and implementation.

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USING SOCIAL MEDIA IN A RECESSION

Published by Jennifer Jones March 13th, 2008 in Marketing Voices. 0 Comments

Economists are hinting if not insisting that the U.S. is in a recession. Most often marketers are hit hard by a recession, as they and their budgets are the first to get cut. Forrester’s Josh Bernoff gives tips on how marketers should be thinking about social media now and what to do given this environment. Bernoff also talks about his upcoming book on social marketing and media: Groundswell that he is co-authoring with Forrester’s Charlene Li. He spoke with Jennifer Jones for this Marketing Voices podcast.

ELF YOURSELF: THE WEB’S MOST VIRAL CAMPAIGN

Published by admin February 11th, 2008 in Marketing Voices. 0 Comments

Office Max’s Elf Yourself marketing campaign attracted 193 million visitors and was the best viral campaign in the history of the Web. More than 123 million “elves” were created in just SIX weeks (you’ll find many pictures of them on Flickr, where users submitted them for all to see). Bob Thacker is senior vice president of marketing and advertising at Office Max. He joined Jennifer Jones to discusse his brand engagement strategies and the costs for the campaign.

For more info on the Elf Yourself Office Max campaign, download the case study video:
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Social Media Applications For The Future:MOTO Insights

Published by admin February 5th, 2008 in Marketing Voices. 0 Comments

Daniell Hebert, CEO of Moto Development Group joins Jennifer Jones at PodTech’s CES Bloghaus to talk about the future of social media applications. Moto develops products, then manages their work through manufacturing. Hebert explains what his explorations at CES provide in terms of a look through the crystal ball of social media.

Conversation Targeting: Buzzlogic’s Online Opinion Measurement

Published by admin December 3rd, 2007 in Marketing Voices. Closed

Isolating conversations around products, brands and issues is now possible through BuzzLogic’s new ad targeting feature. In this Marketing Voices product demo video podcast, BuzzLogic CEO Rob Crumpler explains how his company can help marketers better determine who is driving online opinions.

When the service launched earlier this month, news coverage highlighted the potential value to marketers who have been searching for effective ways to participate in discussions and debates online in communities where some of their most passionate potential consumers are already sharing ideas.

The bottom line for BuzzLogic customers, according to CMO Bob Schettino in an interview with ClickZ, is that the social media universe can now be managed as one single channel, with the new ability to cut through the noise to the 10 or 20 most influential bloggers — a slight tweak on competitors’ offerings in that the focus is not necessarily on the most popular blogs, but specifically the most “influential.”

In his conversation with Jennifer Jones, CEO Crumpler says this conversation targeting ad system delivers more than two times the performance than what could be done just a few months ago. More coverage on the offering, as well as in-depth coverage on related stories, can be found at marketing news site Marketingvox.com.

Corporate Social Media Use Blossoming Says New Study

Published by admin October 29th, 2007 in Marketing Voices. 0 Comments

Blogs and discussion boards are being used the most by corporate marketers. So says a new study directed by Prospero Technologies founder, Rusty Williams. Talking to Marketing Voices’ host Jennifer Jones, 31% of corporate marketers plan to spend more on social media in 2008; 35% have seen a positive return on investment from social media, but 41% don’t really know how to measure that ROI other than by engagement. The study is available at:
www.prospero.com.

Social Media Investing: What is Hot, Not Hot?

Published by admin October 22nd, 2007 in Marketing Voices. Closed

Back to MarketingVoices by popular demand, venture capitalist Sharon Wienbar of Scale Venture Partners, tells Jennifer Jones what is hot and not hot in venture investing for social media today. She also tells why Facebook is gaining incredible momentum and what other social media trends are affecting VC investing. Sharon shares amazing Facebook facts and figures on why the company is so successful.

Marketers Rock With RockYou: Using Widgets Successfully

Published by admin October 8th, 2007 in Marketing Voices. 0 Comments

Twenty-five million visitors a month for Facebook applications! ROCKYOU is like a clothing accessory store for the Web, and people are going nuts for it. It is having enormous success with advertisers. Roy Choy, VP Of Business Development for ROCKYOU, talks to Jennifer Jones about how well a Sony sweepstakes promotion worked and discusses the cultural challenges surrounding the use of widgets.